E-learning is on the increase as publishers, trade associations and a range of other businesses wake up to the commercial opportunities to be gained from converting their existing body of information into e-learning products. The range of possible e-learning applications is many and varied, including continuing professional development programmes, induction of new employees, health and safety training for particular industries, school curriculum and further education courses, and many more.
This course considers the range of e-learning ideas and products currently on the market and gives an overview of how to go about planning and publishing such a programme.
At the end of this course you should be able to:
- identify the type of e-learning products most appropriate for your target markets
- evaluate the organisational infrastructure that may be needed
- recognise the range of suppliers available
- investigate opportunities for third party collaboration
- manage the projects and understand how these differ from managing print products.
Who will benefit from this course?
Editorial and management staff planning a move into e-learning with little or no previous experience of this area.
- What is e-learning and what can it do?
- Different types of e-learning products and their markets
- Blended products – how print and e-media can work together
- Using each medium to its full advantage
- What are the right e-learning strategies for different market sectors?
- Assessing the market – what are your customers’ requirements and what sort of technical infrastructure do they have?
- Business and delivery models – how these differ from print publishing and what’s right for different market sectors
- Delivery infrastructure
- Technical infrastructure – subscription systems, servers, bandwidth and security
- Product maintenance and updating – site updates and changing software platforms
- Marketing and selling – will these need to change?
- Planning products
- Initial mapping of a product – required functionality and assets
- Briefing and costings – what types of suppliers to use, how to brief them and technical reality checks
- Third party alliances – sharing the risk and cost
- Negotiating rights on third party assets (such as photos & videos) – stand-alone and blended
- Key basics of project management
- Agreeing the functionality specification
- Schedules and project management – critical paths, testing and fixing requirements and allowing enough time
- Compliances – SCORM and accessibility requirements
- Case Study.
A guest speaker will also be invited to present a case study during the afternoon session.
Click here to read an article by course tutor, Lindsey Charles, about her experience, what she thinks future trends will be, and why this course is unique.
Note that most of our short courses can also be run as in-company events.
- Dates: 25 October 2013
- Duration: A one-day course
- Price: £385+VAT
- A number of discounts are available