Developing E-Learning Products

At the end of this course you should be able to:

• identify the type of e-learning products most appropriate for your target markets
• evaluate the organisational infrastructure that may be needed
• recognise the range of suppliers available
• investigate opportunities for third party collaboration
• manage the projects and understand how these differ from managing print products.

Editorial and management staff planning a move into e-learning with little or no previous experience of this area.

• What is e-learning and what can it do?
  • Different types of e-learning products and their markets
  • Blended products – how print and e-media can work together
  • Using each medium to its full advantage
• What are the right e-learning strategies for different market sectors?
  • Assessing the market – what are your customers’ requirements and what sort of technical infrastructure do they have?
  • Business and delivery models – how these differ from print publishing and what’s right for different market sectors
• Delivery infrastructure
  • Technical infrastructure – subscription systems, servers, bandwidth and security
  • Product maintenance and updating – site updates and changing software platforms
  • Marketing and selling – will these need to change?
• Planning products
  • Initial mapping of a product – required functionality and assets
  • Briefing and costings – what types of suppliers to use, how to brief them and technical reality checks
  • Third party alliances – sharing the risk and cost
  • Negotiating rights on third party assets (such as photos & videos) – stand-alone and blended
• Key basics of project management
  • Agreeing the functionality specification
  • Schedules and project management – critical paths, testing and fixing requirements and allowing enough time
  • Compliances – SCORM and accessibility requirements
• Case Study.