Home Courses Short Courses Digital & Web Courses Digital Publishing SkillsDeveloping an E-Book Strategy

Developing an E-Book Strategy

Dates:

A one-day course

Start date:

31 May 2012
08 November 2012

Price:

£385+VAT

A number of discounts are available

Please read our Terms & Conditions

Venue:

The Publishing Training Centre,

All courses are scheduled to run from 9.30am to 5.00pm at Book House in Wandsworth, Southwest London
(see a map and a list of local hotels)

Book course online or phone +44 (0)20 8874 2718 for availability

"Gained a good basic understanding of e-book publication – good introduction with lots of useful information."
International Bureau of Fiscal Documentation (IBFD) delegate

"Excellent course, conducted at a good pace. Material is interesting and relevant."
Turning Point delegate

Download the notes form Katy Loffman's seminar on supplier selection, presented at the 2010 London Book Fair, for a taste of what this course has to offer.

(File size - 804KB, this is a large file and will take some time to download; opens in a new window).

This course gives an overview of the e-book process from start to finish. It outlines the decisions publishers need to make when beginning to publish e-books and gives some criteria for making those decisions.

By the end of the day you will:

have an idea of what will and won’t work for your company
be able to plan for taking the next steps
know how to succeed in different markets.

Programme

Preparing to publish
- Acquiring the rights
  - Making sure you have the rights you need from the author
- Building an e-book list
  - Choosing suitable titles
- Obstacles
  - What makes some books unsuitable for e-book publication?
- Focus on the user
  - E-book hardware and software and their uses
Beginning to publish
- E-book production
  - XML, design issues, outsourcing, file formats, etc
- File storage and distribution
  - Asset management and metadata
Actually publishing
- Selling e-books
  - How to succeed in the different markets, coping with piracy
- Activity
  - Next steps towards putting it into practice
- Discussion
  - What’s next for e-books?

Who will benefit from this course?

This course is designed for book publishers who want to make the transition into e-book publishing. It is suitable for people who have either published no e-books, or who have started publishing them in a small way and would like to do more, and integrate them better into their printed book workflow. People attending could be from production, sales, rights or editorial.

Your Tutors

Katy Loffman is a Digital Publishing Consultant, who has worked on both ends of the digital market, selling and buying digital products including e-books. Her background is in general publishing, but she has worked for a variety of publishers including digital publishers, trade and academic publishers, and a literary agency. She has an MA in electronic publishing.

Gordon Plant is a Technology Consultant with long experience of helping publishers adapt their workflows to new technologies. He has been a consultant to several major UK educational publishers for over 10 years. He is also a contributor to the Interactive Multimedia MA course at Bath Spa University.

Note that most of our short courses can also be run as in-company events.

Dates: 31 May 2012, 08 November 2012
Duration: A one-day course
Price: £385+VAT
A number of discounts are available

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Developing an E-Book Strategy

Dates:

Price:

Venue:

Programme

Who will benefit from this course?

Your Tutors

Provisional Booking Form

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