Commissioning Assets for Multimedia

Video, audio and animation are now key tools in publishing. This one-day course will provide you with a working knowledge of all aspects of rich media. It will show you how to commission and project manage productions efficiently.

The course will:

  • demystify the technical language of audio and video production
  • provide you with a strategy for identifying, briefing, commissioning and project managing production partners
  • show you the ten key questions that will determine success or failure.

Editors and production managers will be provided with a clear content creation strategy and marketers will learn about the different strategies to incorporate into their marketing work.

Programme

  • Rich media – more than words. Key forms of rich media asset in video, audio and animation
  • Platforms, media types, consumption – what, when and how
  • The relevance to publishers of:
    • Video
      • The technology – cutting through the jargon
      • The production process – from home movie to cinema screen
      • The end result – video and publishing
    • Audio
      • The different types and uses of audio in publishing
      • The production process
      • The end result
      • The best examples of audio assets available today
    • Animation
      • The different types of animation and who it is created by
      • The production process
      • The end result
      • The most powerful and innovative examples available today and how they came about
  • The production cycle
    • Identifying and selecting production resources
    • Briefing and commissioning the project
    • Project managing a production.

Who will benefit from this course?

This course is equally relevant to editorial, production and sales staff.

Your Tutor

In more than twenty years of working with most of the leading UK publishers, Ian Singleton has produced and directed cinema adverts, TV programmes, marketing clips and web videos. He is one of the pioneers of video for the web and also conceived and founded a rich media production and distribution company.

Read more

Note that most of our short courses can also be run as in-company events.

  • Dates: 13 September 2012
  • Duration: A one-day course
  • Price: £385+VAT
  • A number of discounts are available

Provisional Booking Form

Fields marked with * are required.

If you are entitled to one of our range of discounts, please select one of the following. To check your eligibility, visit our Discounts and Funding page.




Your Postal Address:








---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------












---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Anything else you'd like to tell us. If you've been issued with a voucher from the Publishing Training Centre and you'd like to use it with this booking, or you'd like to book more than three people on this course, let us know here. Alternatively, you can email us directly at This e-mail address is being protected from spambots. You need JavaScript enabled to view it. :

---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

0 + 6 =

Comments (0)

Leave a comment

You are commenting as guest. Optional login below.

Cancel Submitting comment...