Commissioning Assets for Multimedia
Video, audio and animation are now key tools in publishing. This one-day course will provide you with a working knowledge of all aspects of rich media. It will show you how to commission and project manage productions efficiently.
The course will:
- demystify the technical language of audio and video production
- provide you with a strategy for identifying, briefing, commissioning and project managing production partners
- show you the ten key questions that will determine success or failure.
Editors and production managers will be provided with a clear content creation strategy and marketers will learn about the different strategies to incorporate into their marketing work.
Programme
- Rich media – more than words. Key forms of rich media asset in video, audio and animation
- Platforms, media types, consumption – what, when and how
- The relevance to publishers of:
- Video
- The technology – cutting through the jargon
- The production process – from home movie to cinema screen
- The end result – video and publishing
- Audio
- The different types and uses of audio in publishing
- The production process
- The end result
- The best examples of audio assets available today
- Animation
- The different types of animation and who it is created by
- The production process
- The end result
- The most powerful and innovative examples available today and how they came about
- Video
- The production cycle
- Identifying and selecting production resources
- Briefing and commissioning the project
- Project managing a production.
Who will benefit from this course?
This course is equally relevant to editorial, production and sales staff.
Note that most of our short courses can also be run as in-company events.
- Dates: 13 September 2012
- Duration: A one-day course
- Price: £385+VAT
- A number of discounts are available

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