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Better Business Writing

Communication has always been important at work, but arguably never more so than now. With an ever-expanding range of communication media, you need to adapt your writing for a variety of purposes and widely different readers.

It will also help you:

achieve versatility in your writing
develop an understanding of the issues involved
write more effectively
boost your confidence when writing at work.

This course does not cover creative writing, areas covered will include memos, reports, writing for the web, and much more. You will be asked to critically appraise various pieces of writing across a range of media to produce your own writing in response to clearly defined guidelines, and to discuss the conventions and protocols of different writing types.

Programme

Introductions: some basic principles
Making the right impression
- The mistakes to avoid
Writing inside your organisation
- Emails, intranets, memos, house styles
Writing to other businesses
- Pitches, client management, marketing
Writing outside your organisation
- Communicating with stakeholders and the general public
- Writing on the web
Issues of formality
- Striking the right tone
The use of jargon and specialist language
How plain should your English be?
When writing is not the solution.

Who will benefit from this course?

Anyone involved with the production of business communications, such as letters, annual reports, online texts and much more.

Your Tutor

After a spell in teaching and education research, Andrew Steeds worked as a publisher in three of the major UK educational publishing companies before going freelance in 1992. He now runs Simply Put, a company that offers writing, project management and consultancy to organisations that want to communicate more effectively with the full range of their readers.

Note that most of our short courses can also be run as in-company events.

Dates: 12 June 2012, 04 December 2012
Duration: A one-day course
Price: £385+VAT
A number of discounts are available

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Better Business Writing

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