Selling Rights
This course is widely regarded as the definitive training programme if you are embarking on a career in rights, or find that selling rights is now part of your remit. It covers everything you need to know to achieve the best rights deals for your authors and your company.
You will learn:
- what rights you control
- the range of rights that can be exploited
- how to locate and identify suitable licensees
- methods of promotion and selling
- how to negotiate the best terms and conclude suitable licence contracts
- keeping records, routines and internal housekeeping.
Rights sales can have a major influence on publishing decisions. Your ability to make a good deal can have a big impact on your company’s profitability as well as maintaining author loyalty. So you need to be sure you fully understand why, how, when and where to sell rights.
The team of experts who lead the course are from all parts of the industry and will draw on their extensive experience of different markets to teach you how to sell the rights to your publications successfully.
Programme
Day One
- What is Selling Rights?
- Why sell rights?
- What are you selling?
- What is copyright?
- The importance of rights revenue to the publishing decision rationale
- The part rights plays in the publishing process
- The author/publisher contract
- Moral rights
- Routine, record keeping, organisation of facts
- Book clubs
- English language volume rights market including US rights, reprint rights, large print rights
- Serial rights
- Permissions
Day Two
- Co-production of illustrated books
- Benefits of combining printings of full-colour illustrated books for US and foreign language publishers
- Hands-on practice in costing projects and quoting printing prices
- The co-edition process, from first designed spreads to invoicing finished copies
- Translation rights
- Promotion and sale of translation rights on an arm’s length licence basis
- The types of book suitable for licensing and the different licence markets
- Prioritising translation markets and identifying potential licence partners
- Working direct, via subagents or both
- Book fairs as major rights trading venues
- Negotiating licence terms
- Provision of duplicate production material
- Non-standard markets
Day Three
- Selling non-print rights
- How to sell non-print rights, including digital, film, audio and merchandising rights
- How to make contacts in these industries
- How to evaluate the deal and get the best terms
- Keeping up-to-date – a guide to the ever-changing intricacies of digital rights
- The contract
- Discussion of the overnight exercise and points arising
- Group project
- Assessment of group decisions and discussion.
Who will benefit from this course?
Rights assistants, executives and managers with responsibility for managing rights.
Note that most of our short courses can also be run as in-company events.
- Dates: 19 November 2012
- Duration: A three-day course
- Price: £895+VAT
- A number of discounts are available
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