Dates:
24-25 July/16-17 October 2008 (a two-day course)
Price:
£689+VAT (a number of discounts are available)
Venue:
The Publishing Training Centre in Wandsworth, London (see a map and a list of local hotels)
Book course online or phone +44 (0)20 8874 2718 for availability
"I really enjoyed it. I thought the teachers were excellent, the information digestible and a good spread of activity and teaching. It was good to learn from people who are very active in the industry."
London College of Fashion delegate
Users visit your web site primarily for its content, not for its technical brilliance. And the editor's role is crucial in creating and maintaining this content. This two-day course will provide guidance and techniques essential to keep users coming back to your site time after time. It will enable editors and writers to:
- provide online content in a manner that draws in readers
- edit text published in other media so that it can be published online
- understand the jargon that web designers and technical staff use.
You will gain insight into the capabilities and limitations of web technology - and how to exploit these as an editor. From how to organise and structure content to the details of writing and editing for an on-screen audience, you will learn how to develop a site that sings.
Programme
Day one
- The value of editors online
- Usability
- Audience
- Competitor analysis
- Usability testing
- Interactivity
- Writing to be found on search engines
- Usability: Accessibility issues
- Planning your site
- Information architecture
- Maintenance, updating and scalability
Day two
- Key requirements
- Finding the right style
- Powerful weapons for web writers
- Focusing on the reader
- Changing your perspective
- Getting the words right
- Boosting readability
- Getting closer to the reader
- Writing effective intros
- Things to eliminate
- Proofing tips
- House style guides
- Web site critiques exercise
- Repurposing for the web
Who will benefit from this course?
Editors, writers, publicity and marketing staff who have a responsibility for web content and site design.
Your tutors
Sue Davis has been a freelance web consultant for more than ten years. She has advised organisations including Channel 4 Television on editing for the web; designed web sites for UNICEF, the BBC, Channel 4 and many other businesses and charities; and presented TV programmes about the Internet for BBC2 (Computers Don't Bite) and Sky TV (Download).
Nancy Duin is a freelance editor, writer and trainer. Self-employed for over 20 years, she initially worked as an editor and writer for many book publishers on a wide range of subjects, but with a speciality in popular medicine. In 1990, she became an editorial consultant to Channel 4 Television, which, since 1994, has involved editing and writing web sites. Other clients include BBC Education and BBC Digital Media, the National Grid for Learning, the Public Record Office, Demos and Broadcasting Support Services.
Bev Legge has been a journalist and copywriter for more than 20 years, working for both printed and online media. As a journalist he has written for the Daily Mirror and The Guardian, as well as for a variety of trade, consumer and house magazines.
We also offer Writing and Editing for the Web 2, Search Engine Optimisation and Web 2.0: Opportunities and Threats.
Note that most of our open courses can also be run as in company events.
Send details of this course to a colleague.
Dates: 24-25 July/16-17 October 2008
Price: £689+VAT (a number of discounts are available).
Venue: The Publishing Training Centre in Wandsworth, London (see a map and a list of local hotels).
Make a provisional booking on Writing and Editing for the Web
Please complete this form to make a provisional booking. You will then receive an acknowledgement by email.
Shortly afterwards, we will send you a registration form with which you can confirm your booking.