Publishing Finance: An Introduction

This course will help you understand the financial implications of your decisions. Whether you have just gained responsibility for your own budgets, or simply need a better understanding of financial reports, this course will equip you with the skills you need.

By the end of the day you will be able to:

  • read and understand key financial reports
  • appreciate why cash-flow is so important
  • predict the likely financial implications of your publishing projects.

You will learn about a wide range of financial documents and, working in a group on a variety of case studies, you will gain practical experience of using financial reports in publishing. When you return to work you will not only understand financial reports, you will also be able to use them for forecasting and budgeting.

Programme

  • Sources and uses of money
  • Budgets and forecasts: setting and controlling them
  • 'Finance is algebra': understanding terms
  • 'The Balance Sheet Barrier': video
  • Profit & Loss account: building the picture
  • Overheads: the hidden cost
  • Exercise 1: what are you left with?
  • Profit & Loss account
  • Exercise 2: a mid-year change
  • Exercise 3: revising the forecast down
  • Reading P & L accounts
  • Balance sheet: how does it balance?
  • Ratios: which are the key ones?
  • Cash flow: planning the big project
  • Exercise 4: 'Encyclopedia of Asia' - Long-term publishing and forecasting financial need.

Who will benefit from this course?

Managing editors, publishers, division and department heads, marketing managers, sales managers and production managers.

The Publishing Training Centre also offers a more advanced finance course, Financial Planning and Decision Making. To help you decide which course would be best for you, we've devised a brief self-assessment questionnaire.

Your Tutor

Kay Symons has 30 years' experience with some of the foremost educational publishers in the UK. She worked at Heinemann for 20 years, as publishing director and MD of Heinemann Secondary and Vocational during a period of huge success from 1997-2004. After a completing an international executive MBA programme at Henley Management College, she fulfilled a number of roles working on strategic projects, as a Marketing Director and as Harcourt's first Customer Focus Director. She is now a publishing consultant and popular trainer.

Read more

Note that most of our short courses can also be run as in-company events.

  • Dates: 29 October 2012
  • Duration: A one-day course
  • Price: £385+VAT
  • A number of discounts are available

Provisional Booking Form

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If you are entitled to one of our range of discounts, please select one of the following. To check your eligibility, visit our Discounts and Funding page.




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