Introduction to Publishing
If you are new to publishing, this course will get your career off to a great start. In just two days you will discover:
- what every department in a book publishing company does
- what is involved at every stage of the publishing process
- how the stages fit together
- how the departments work together to create a successful business.
The course will give you the best possible introduction to what publishing is all about. You will receive a wider perspective of the industry presented by a variety of experts from different publishing backgrounds. And you will see exactly what all of these people do:
- authors
- commissioning editors
- copy-editors and proofreaders
- production staff
- members of the sales, export and rights departments
- promotion and publicity personnel
- booksellers.
In the final session you will consolidate your learning through a practical group exercise, where you will 'publish' a title, making all the publishing decisions, from setting the price and print run, through to putting together a marketing campaign.
Programme
Day One
- Industry overview
- Project development
- Developing new ideas into workable projects
- Researching and costing new projects
- The decision to publish
- Managing authors
- Editing (substantive and copy) and proofreading
- Design
- Book design overview
- Text design
- Illustration
- Design planning
- Cover design
- Digital books
- Production
- Outline of the book production processes
- Managing and controlling the cost, time and quality
- Interface with other departments
- Quality control
Day Two
- Rights
- Copyright
- What rights can you sell?
- Major book fairs
- Contracts
- Sales and marketing
- The market place
- The supply chain – routes to market
- Sales and marketing’s role in the decision to publish
- Selling the publication
- Publicity and promotion
- Margins
- Finance
- Cost breakdown
- Annual company budget
- P&L
- Practical exercise.
Who will benefit from this course?
Anyone new to the publishing industry, or anyone considering a career change or move into book publishing.
Note that most of our short courses can also be run as in-company events.
- Dates: 21 May 2012, 28 November 2012
- Duration: A two-day course
- Price: £685+VAT
- A number of discounts are available

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