Harnessing Social Media
This constantly updated course will help you cut through the jargon and the hype about social media and web 2.0. It will show you practical ways to harness the ever-increasing power of media such as RSS, blogs, Twitter, Facebook, YouTube, and much more. You will gain a realistic understanding of what you can expect to achieve by using social media to promote your brand and explore case study examples of how others have implemented successful social media strategies.
You will also learn about the risks involved and how to avoid practices that could see you branded as unethical. This is a fully interactive course with group discussions, Q&As and hands-on sessions. The course assumes no prior experience or technical expertise, however, by the end of the two days you will have much more confidence when dealing with those responsible for technical implementation.
On completion of this course you will:
- understand the underlying principles of social media and Web 2.0
- effectively create compelling content to increase your social media presence
- be able to monitor the success of social media campaigns.
Programme
Day One
- Understanding social media
- What is social media?
- How can it help your organisation?
- Trends and latest developments
- Conversations and relationships
- Where are your audiences?
- The key social media tools and networks
- The importance of listening and measurement
- RSS and APIs
- Syndicating and sharing content, portals and start pages
- Collaboration services
- Wikis, social bookmarking and social news
- Corporate blogging
- Four ways to use blogs
- Why blog and what to blog about
- The key types of blog post
- Creating fresh, relevant content
- What to do about blogging burnout
- Engaging the audience with video and podcasting
- The best blogging tools
- Marketing your blog: getting visible on search engines, RSS, linking, tagging and categories
- Twitter
- What is it and how does it work?
- Setting up an account
- The right content
- The jargon: RT, hashtags, lists and direct messages
- Embedding in your website
- Case studies
- Monitoring
Day Two
- LinkedIn
- Your profile and pretty URL
- Building connections and getting recommendations
- Using groups to drive traffic
- Monitoring activity
- Facebook
- Profiles, pages and groups
- Pretty URLs
- Enhancing your presence with apps, content and updates
- Case studies from businesses and other organisations
- YouTube and video sharing
- How are organisatons using YouTube?
- Web video tips and tricks
- Other services and platforms
- Flickr, Slideshare, Mashups and other new services
- Bringing it all together
- Getting all the channels and services to work together
- Your social media strategy
- Future trends.
Who will benefit from this course?
Web managers, editorial and marketing teams – in fact anyone who has an interest in demystifying social media and Web 2.0 applications, their opportunities and their threats.
Note that most of our short courses can also be run as in-company events.
- Dates: 04 September 2012
- Duration: A two-day course
- Price: £755+VAT
- A number of discounts are available
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